The real estate market is one of the most heated in the Brazilian economy, and to reach its target audience, marketing is essential with daily work to achieve the goal. Consequently, in a competitive scenario, finding the right word can be decisive for the success or failure of the business.
Let’s imagine that a potential client is eyeing an apartment in BH. To reach this potential buyer, marketing needs to list a series of demands on platforms to present great options and close a good deal for all sides.
Due to the words and tags available in the digital world, marketing needs to be attentive to present, in addition to the development, the options that the buyer will have in the region when acquiring this property.
Marketing trends for 2025
Due to the importance of marketing in the real estate market, check below some demands that are essential for all sides to be successful and help the client buy the house of their dreams.
Artificial Intelligence
The year 2025 is crucial for Artificial Intelligence to be introduced and facilitate time optimization. Therefore, marketing can be focused on describing real estate, promoting campaigns, analyzing various profiles, and succeeding in conversions.
Virtual Reality
Another trend that has a lot to do with artificial intelligence and technology is virtual reality. Also known as VR, these tools help potential buyers see the property as if they were on-site, but without leaving home! Although more expensive, this technology adds a lot and is a great differentiator for those investing in real estate marketing.
Web Security
Another point that marketing needs to focus on is providing total security to the customer when filling out an online form and preventing this data from being leaked. Because of this, data protection gains importance in the sector and generates leads to attract new clients.
Humanized Service
It may even seem a bit contradictory to talk about this in the age of AI, but humanized service makes all the difference in real estate marketing. Many times, customers have many doubts about a property and want to talk to the brokers, not just receive ready answers from a robot. In fact, humanized service can help in closing sales.
Strength in Social Media
It is necessary for marketing to work intensively on social media. For each platform, the language is different, and the goal is to present the clearest possible way for the user to be enchanted by the apartment and make the purchase or even contact the broker and developer.
Niche
When it comes to hitting the mark with the customer, marketing needs to understand what the buyer’s needs are and what type of property or region they are willing to invest their money in. Therefore, the more information about the particular niche is available, the better for all sides. For example, if the potential buyer is focused on buying 1-bedroom properties, marketing can find the best options for the acquisition to take place. As we can see, marketing plays a fundamental role in sealing the real estate deal and is crucial for the success of the project or even finding an apartment for rent for that undecided client.
