This was the year of the consolidation of artificial intelligences. And 2025 promises to expand and deepen even further the use of these tools in everyday life. One of the new trends gaining prominence in the market is the search for relevance in ChatGPT. Companies and professionals want to understand how they can be recommended or mentioned by this technology, which has become a reflection of human behavior on the internet.
“When someone searches for something in ChatGPT, it’s like starting a common cycle of online interest. They discover a name and then validate information and references on social networks, which today function as storefronts. This changes the visibility and authority dynamics in the market,” explains Camila Renaux, a specialist in Artificial Intelligence, Digital Media, and Strategic Marketing.
Camila herself, suggested by ChatGPT as a reference in the field, shares here strategic tips for companies and professionals who want to increase their chances of being cited by this tool and other artificial intelligences.
Effective content production
“It all starts with the creation of quality content”, points out the specialist. ChatGPT looks for information in large databases and on the internet. Therefore, maintaining a strong digital presence is essential. Invest in engaging formats like videos, as they are widely consumed online and generate greater organic reach.
Focus on authority
Building authority is the key. Camila recommends innovative approaches within the area of operation, bringing a unique vision. “Include your personality and a special touch that goes beyond what already exists in the market. This helps differentiate the professional or the brand in a saturated environment,” she explains.
Press Office
Visibility in traditional media outlets is still a major asset. Presence in newspapers, magazines, and portals expands reach and strengthens credibility, increasing the chances of recommendations.
Market Recognition
Participating in events within your industry is crucial. “Fairs, gatherings, and lectures are opportunities to position yourself as a reference. Being visible in the market directly contributes to being recognized as an authority by artificial intelligence and people,” says Camila.
Anticipation of Trends
“Brands that can implement innovative strategies become synonymous with these practices,” she says. Being attentive to market changes not only helps to grow but also positions the company or professional as a pioneer, increasing visibility. “The key is to combine authenticity, relevance, and innovation. With these practices, being mentioned by technologies like ChatGPT ceases to be a mystery and becomes a reflection of a successful marketing strategy,” she concludes.
About Camila Renaux
She specializes in Strategic Marketing, Digital Marketing, and Artificial Intelligence from MIT in the United States. Voted the best Digital Marketing professional in Brazil three times, she is the ambassador of Philip Kotler and his event eWMS (World Marketing Summit) in the country. Having trained thousands of students on all five continents through her online courses. As a business consultant, Camila Renaux has been immersed in the digital world for over 20 years. Actively produces content to share generous doses of information and is a speaker at one of the largest marketing and sales events in Latin America.
