In a meteoric rise, the Chinese platform Temu reached the third position among the largest e-commerces in Brazil, surpassing the American giant Amazon. The feat was recorded in March, considered the best month in history for the company in the country, when it reached an impressive 216 million monthly hits. The information is from the Conversion.
record growth amid a positive scenario
March was a month of recovery for Brazilian e-commerce, which grew 9.5% compared to the challenging month of February. In this positive scenario, Temu stood out by registering approximately 19 million more hits than Amazon, which previously occupied the third position in the national ranking.
The most impressive thing is that the overtaking occurred even with Amazon showing growth in the period, highlighting the strength of the expansion of the Chinese platform in the Brazilian market, despite its recent arrival in the country.
Imports sector breaks historic record
The segment of imported products, where Temu is located, also experienced its best historical moment in March, with a growth of 26.4% compared to the previous month. In addition to Temu, other Asian companies such as Shein and Aliexpress, which complete the top 3 in the sector, also showed positive results.
Among the ten largest imported companies operating in Brazil, only Made in China only registered a drop in access during the month.
consumer behavior increasingly mobile
The March data also confirm a growing trend in the Brazilian market: the predominance of access via mobile devices. In the month, 78% of visits to e-commerces in the country were carried out through cell phones.
An important milestone was recorded when applications (22.3% of accesses) surpassed desktop computers (21.6%) as the second most used way to access online stores. Navigation via mobile browsers is the main method, representing 56.1% of total visits.
other sectors also on the rise
The month was also positive for other segments of e-commerce. The tourism sector recovered after a challenging February, showing growth of 9%, with emphasis on LATAM, which increased its accessions by 22%.
The cosmetics segment grew 8.8% during women’s month, with Sephora registering an impressive 33.3% increase in its accesses. O Boticário took the lead in the ranking of the sector, followed by Natura and Beauty on the Web.
Temu’s rise to third place in Brazilian e-commerce reinforces the growing competitiveness of the national market and the appetite of Brazilian consumers for platforms that offer imported products at competitive prices.
