Artificial intelligence (AI) has been transforming the retail sector in various ways in recent years, offering new opportunities to optimize operations, improve customer experience, and increase efficiency. With this perspective, Green Retail Solutions (www.greenreatilsolutions.com.br), a company specialized in retail security, intelligence, organization, and design solutions, brings Smart Retail, a DSS module (Decision Support System) that includes a set of tools impacting the management of marketing, merchandising, customers, and operations, to the 4th Acesu Forum for Loss Prevention on September 26th in Fortaleza.
With Smart Retail, retailers have access to a variety of information through a dashboard generated by BI (Business Intelligence) that helps them make business decisions based on a large volume of data generated from strategically positioned cameras in the store. It provides information on in-store foot traffic, queue management, occupancy levels, and visitor heatmaps.
AI algorithms analyze customer purchasing behavior and offer personalized product recommendations. Image recognition technology, on the other hand, can enhance the shopping experience. “By providing comprehensive and effective data analysis, we help retailers to carry out digital operations, improve operational efficiency, and create a pleasant shopping environment for customers,” stated Thiago Artacho, CEO of Green Retail.
According to Artacho, Smart Retail meets the needs of retailers in Ceará by providing relevant data and assertive information for their operations. “Technology has come to help companies. Applications not only improve operational efficiency but also help create a richer and more personalized experience for customers,” he justifies. The common retail in Ceará registered a 9.1% increase in the first quarter of 2024 compared to the same period in 2023, according to the Ipece Report published by the Institute for Economic Research and Strategy of Ceará (Ipece).
Loss prevention – Facing the extremely competitive retail scenario, organizations seeking to stand out and maintain their competitiveness need to adopt innovative strategies and tools to also reduce losses. Green Retail takes advantage of the Acesu Forum to present innovative solutions from Invue to retailers in the Northeast, which include security and electronic display, experimentation data collection, and robust locks with access control for the back office.
All these Invue functionalities are integrated into a unified system, operated by a single electronic key. This approach simplifies store operation, offering centralized and efficient control while increasing security and improving the management of exposed devices.
Green Retail will also present its AI-based CCTV technology to event participants, offering customer heatmaps, generating data and reports. It also allows facial recognition and identification of individuals, in addition to making evidence search more efficient.
The company also offers the market a bodycam, a portable camera that is attached to the chest of security team members. The solution provides more accuracy in the professionals’ work, helping to reduce incidents and clarify events. It also serves as an important tool for people management (corrections of approaches to suspicious individuals).
The Acesu Forum will be held at the Rio Mar Theater and expects to attract about 1,000 participants. The event has free registration and promises to bring discussions of great relevance to the retail sector in Ceará. “Our solutions not only improve operational efficiency but also help reduce costs, increase productivity, prevent losses, and create a more adaptable and responsive environment to market changes,” argues the CEO of Green Retail.
