With the advancement of formalizing business models, there is a growing perception among small and medium entrepreneurs that protecting assets goes beyond keeping products or equipment safe: it also involves shielding reputation and finances against possible professional failures. In this scenario, Professional Liability Insurance gains space as a strategic solution.
Created to protect companies and professionals from losses arising from errors in the exercise of the activity, this type of insurance covers damages as well as expenses in general. Once restricted to large corporations, it is currently gaining ground among smaller businesses.
“Today, small business owners understand that a simple mistake can generate significant losses, both financial and in terms of image. The search for insurances like Professional Liability Insurance demonstrates the maturity of the Brazilian entrepreneur,” affirms Reinaldo Zanon, CEO of Seguralta Franchising, the largest insurance franchise network in the country.
According to him, the demand for this type of coverage among the network’s clients has grown by over 30% in the last two years, mainly driven by self-employed professionals and microservice companies. “The increased judicialization of consumer relations, the growth of digital service provision, and the rise in customer demands are driving this change in behavior,” he explains.
In addition to financially protecting the business, Professional Liability Insurance also reinforces credibility with clients, demonstrating responsibility and readiness in case of contingencies. In sectors such as accounting, IT, marketing, health, and architecture, it is already considered a competitive advantage.
For industry experts, the trend is expected to intensify in the coming years, driven by the digitalization of services, the expansion of access to insurance, and entrepreneurs’ awareness of risk management. ‘The mindset that insurance is a cost is being replaced by the notion that it is a necessary investment for the longevity and solidity of the business,’ concludes Zanon.
