Tag: Research

Complaints about online shopping skyrocket in Brazil, consumer protection agencies show.

7 In 10 Brazilians prefer internet with ads to pay for services that are now free, shows research from IAB Brazil

Online shopping at Christmas should grow at least 15% in Brazil, study indicates

Millennials dominate flower purchases in Brazil, according to Giuliana Flores

HP report reveals that 57% of malware in 2025 is aimed at stealing access data In this translation, the text has been converted from Portuguese to English while preserving the meaning and context. The report mentioned is from HP, a well-known technology company, and it highlights a concerning trend regarding malware. Specifically, the report indicates that a significant portion (denoted as 57%, which seems to be a placeholder or typo and should likely be a numerical value or percentage) of malware expected to be prevalent in 2025 will be focused on stealing access data. This means that cybercriminals are increasingly targeting sensitive information such as usernames, passwords, and other credentials that can be used to gain unauthorized access to systems and accounts. This trend underscores the importance of robust cybersecurity measures and ongoing vigilance in protecting personal and organizational data.

Research with 4,300 C-Level executives reveals growing demand for faster innovation, higher ROI, and enhanced business resilience. --- To break it down further: - "Pesquisa" translates to "Research." - "com 4.300 C-Levels" means "with 4,300 C-Level executives." The term "C-Level" generally refers to top-tier executives in a company, such as CEOs, CFOs, and CTOs. - "revela" translates to "reveals." - "demanda crescente" means "growing demand." - "por inovação mais rápida" translates to "for faster innovation." - "maior ROI" means "higher ROI," where ROI stands for Return on Investment. - "e resiliência empresarial reforçada" translates to "and enhanced business resilience." The translation aims to keep the original meaning intact while ensuring it reads naturally in English.

The research carried out by Criteo, a global leader in advertising technology, showed that 59 percent of consumers have already experienced agency AI. The findings, highlighted in Criteo's "Global Consumer Trends Report 2024," offer crucial insights into how consumers engage with AI and what it means for the future of commerce.  

Search for Conversations Changes the Consumer Journey and Pressures GA4 to Reveal Traffic Generated by AI The increasing search for "conversations" is significantly transforming the consumer journey and putting pressure on Google Analytics 4 (GA4) to disclose traffic generated by artificial intelligence (AI). As digital interactions become more dynamic and users seek more direct and natural ways to find information, the demand for conversational search has increased. This trend is driven by advances in natural language processing (NLP) and the growing use of voice assistants and chatbots, which allow users to perform searches using more conversational phrases rather than traditional keyword-based queries. This shift has profound implications for marketers and data analysts. Understanding how consumers interact with AI-generated content is crucial for developing effective marketing strategies and optimizing user experiences. Google Analytics 4, the latest version of Google's analytics platform, is now facing the challenge of providing more transparent and detailed insights into this new form of traffic. The pressure on GA4 to reveal traffic generated by AI stems from the need for greater transparency and accuracy in data reporting. Marketers and businesses depend on accurate data to make informed decisions, and the rise of AI-generated traffic adds a new layer of complexity to this process. By providing detailed information about how AI influences consumer behavior and interactions, GA4 can help businesses better understand and adapt to these changes. In summary, the search for conversations is redefining the consumer journey, and GA4 is under pressure to evolve and provide the necessary tools to reveal and analyze traffic generated by AI. This evolution is essential for maintaining the relevance and effectiveness of digital marketing strategies in an increasingly AI-driven world.

Certainly! Here's the translation from Portuguese to English: --- **E-commerce accelerates the integration of cryptocurrencies: solution arrives to simplify digital payments** --- This translation maintains the original meaning and context, ensuring that the message about the growing trend of e-commerce adopting cryptocurrency payments is clearly conveyed.

Certainly! Here’s the translation of the provided text from Portuguese to English: "Large companies use generative AI and pressure SMEs to modernize marketing." However, for a more nuanced translation that preserves the specific details and implies the original structure, the translation could be: "731 large companies already use generative AI and pressure SMEs to modernize marketing."