Tag: Launches

Pontofrio launches "Liquida Tudo" to mark the beginning of the year with discounts and facilitated conditions.

Neogrid enhances OSA solution and elevates product availability management for retail and industry

New checkout technology recovers up to 64% from abandoned carts in e-commerce

Healthcare plan marketplace advances to data-driven model and projects to reach 30 thousand lives by 2026

International Shopping in 2025: New Tax Rules Require Extra Attention from Consumers.

Tax Reform: 4 Actions for SMEs to Take Before 2026.

Digital Services Sector Represents One of Brazil's Largest Fiscal Contributions, According to a Study.

Accelerated by Y Combinator, StackAI arrives in Brazil focusing on automation for large companies

Firecrawl attacks corporate AI bottleneck and launches new data agent

Instagram evaluates the future of long videos and premium content while planning for personalization and augmented reality Instagram is reportedly considering a number of new features aimed at enhancing user experience and engagement on the platform. Among the planned developments are the introduction of long videos and premium content, augmented reality (AR) features, and advanced personalization options. Long videos are seen as a way to attract content creators who prefer longer formats for storytelling and detailed presentations. By allowing users to upload and view videos that are significantly longer than the current 60-second limit for Reels, Instagram aims to compete more effectively with platforms like YouTube and TikTok, which have already embraced longer video content. This move could encourage more diverse content on the platform, ranging from tutorials and interviews to full-length episodes of series. Premium content is another area of focus. Instagram is exploring ways to offer exclusive content that users can access by subscribing to a premium tier. This could include behind-the-scenes footage, special event coverage, and other types of content that are not available to regular users. The introduction of premium content is expected to create new revenue streams for both Instagram and its content creators, fostering a more sustainable ecosystem. Augmented reality features are also on the horizon. Instagram has been gradually integrating AR into its platform, allowing users to apply filters and effects to their photos and videos. The company plans to expand these capabilities by introducing more sophisticated AR tools that enable users to create immersive experiences. For example, users might be able to design virtual environments or apply AR effects in real-time during live broadcasts. This would not only enhance the creative possibilities for users but also open up new opportunities for brands to engage with their audiences in innovative ways. Personalization is a key element in Instagram’s strategy. The platform is investing in algorithms and machine learning to deliver more tailored content to users based on their interests, behaviors, and interactions. By analyzing user data, Instagram aims to predict what type of content users are likely to engage with, thereby increasing user satisfaction and retention. Personalized content feeds, recommendations, and even tailored advertising are expected to become more prevalent as Instagram continues to refine its personalization algorithms. In summary, Instagram’s future developments are geared towards creating a more engaging, diverse, and revenue-generating platform. By introducing long videos and premium content, enhancing AR features, and advancing personalization, Instagram aims to stay competitive in the ever-evolving social media landscape.