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With the potential to move up to $4.4 trillion in the global economy annually, Generative AI also revolutionizes digital advertising, according to a study.

Study shows that 65% of influencers' revenue comes from live shopping

Companies are looking at investments in digital marketing for 2025

With terms like "Consumer Rights" and "fraud" in focus, Consumer Day generated over 6,000 comments on social media.

Digital marketing leads investments in marketing for 2025

Almost one-third of Brazilians see online shopping as the activity most vulnerable to fraud, shows a survey.

54% of people in Brazil have already experienced fraud attempts via SMS: Norton highlights how to protect yourself

Retail records an 8% increase in revenue in February, according to HiPartners' IPV

Why do some e-commerce businesses grow while others remain stagnant? The data reveals the answer

Global IT outsourcing market expected to grow 6.7% by 2025