Tag: Research

A survey by Rock Encantech points to trends in the consumption of dermocosmetics by age group in 2025.

70% of home decor sales come from millennial and Generation X women, points out Giuliana Flores.

Fashion e-commerce businesses can increase conversion rates by 32% with seasonal strategies, according to a survey by Flowbiz.

Data reveals that consumers are getting ahead of the game by shopping online for Father's Day.

Global spending on user acquisition in e-commerce reaches US$4.6 billion, while tariff turbulence causes budget shifts in the sector.

85% of consumers still have doubts about the security and responsible management of their personal data.

Complicated checkout processes remain one of the main challenges facing Brazilian e-commerce, according to research.

AI in marketing generates revenue growth of up to six times, reveals a global study by Bain.

Affiliate marketing is establishing itself as a strategic channel and is no longer a supporting player for brands, a study indicates.

Brazilian companies waste millions on improvised sales methods: 31% still use spreadsheets instead of professional systems.