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The research carried out by Criteo, a global leader in advertising technology, showed that 59 percent of consumers have already experienced agency AI. The findings, highlighted in Criteo's "Global Consumer Trends Report 2024," offer crucial insights into how consumers engage with AI and what it means for the future of commerce.  

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Tips

Year-end delivery delays: 7 tips to ensure a positive shipping experience

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Launches

TRY launches a new e-commerce model and promises to redefine the future of online fashion.

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Balance sheets

Yalo transacted over R$ 30 million in 7 days via WhatsApp last Black Friday in Brazil

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News

AI agents are expected to take over online shopping by 2026 and usher in a new phase of digital consumption

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News

Search for Conversations Changes the Consumer Journey and Pressures GA4 to Reveal Traffic Generated by AI The increasing search for "conversations" is significantly transforming the consumer journey and putting pressure on Google Analytics 4 (GA4) to disclose traffic generated by artificial intelligence (AI). As digital interactions become more dynamic and users seek more direct and natural ways to find information, the demand for conversational search has increased. This trend is driven by advances in natural language processing (NLP) and the growing use of voice assistants and chatbots, which allow users to perform searches using more conversational phrases rather than traditional keyword-based queries. This shift has profound implications for marketers and data analysts. Understanding how consumers interact with AI-generated content is crucial for developing effective marketing strategies and optimizing user experiences. Google Analytics 4, the latest version of Google's analytics platform, is now facing the challenge of providing more transparent and detailed insights into this new form of traffic. The pressure on GA4 to reveal traffic generated by AI stems from the need for greater transparency and accuracy in data reporting. Marketers and businesses depend on accurate data to make informed decisions, and the rise of AI-generated traffic adds a new layer of complexity to this process. By providing detailed information about how AI influences consumer behavior and interactions, GA4 can help businesses better understand and adapt to these changes. In summary, the search for conversations is redefining the consumer journey, and GA4 is under pressure to evolve and provide the necessary tools to reveal and analyze traffic generated by AI. This evolution is essential for maintaining the relevance and effectiveness of digital marketing strategies in an increasingly AI-driven world.

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Launches

Tupperware debuts its official stores on Marketplaces

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News

Marketing 2026: between artificial intelligence and the irreplaceable value of human thought

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News

Double dates transform the digital retail calendar and boost sales in Brazil.

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Tips

6 ways to use artificial intelligence to win customers at Christmas and boost year-end sales

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