Tag: Articles

Easter 2025: With 70% of consumers anticipating purchases, planning will be the key differentiator for brands

Management and difference in the professional profile of Millennials and Generation Z

Tax and Accounting Obligations for Companies

Reputation-Led Growth and the Monetization of Reputation by B2B Startups

Emotional Marketing: How Can This Connection Increase Companies’ Sales?

Algorithmic biases are a challenge for companies in adopting AI

Brand vs. Consumer: Who Sets the Rules Now?

Quality Intelligence: The New Evaluation Measure for Contact Centers

Generative Artificial Intelligence and the Transformation of Digital Advertising

Retail Automation: Challenges and Solutions for an Efficient Future