According to industry data, nearly 91% of advertisers are already using or considering implementing Generative AI technology. Adoption of this technology by advertisers has increased dramatically recently, as a result of their desire to improve efficiency, increase sales, and return on investment – 81% of advertisers believe Generative AI can increase sales in their organizations.
Abby is based on over a decade of learning from successful advertiser campaigns through Taboola and enables advertisers to launch effective campaigns in minutes, on a network of premium and trusted publishing sites reaching over 600 million active users daily. In tests, advertiser campaigns launched with Abby were active 75% faster than manually configured campaigns.
Abby builds and manages all aspects of advertisers’ media plans, asking simple questions that automatically generate media plans based on any marketing objective. Advertisers can focus on goals such as increasing purchases, expanding brand awareness, or generating leads, as well as defining budget allocation between desktop and mobile, among others.
Abby also offers advanced Generative AI-driven creative features, allowing advertisers to use the same conversational approach to create and modify images. Advertisers can edit backgrounds, calls to action (CTAs), and create relevant captions without the need for image editing software or experience.
“Abby reinvents what is possible for advertisers of all sizes, eliminating uncertainties and time demands in launching campaigns,” said Adam Singolda, CEO of Taboola. “Abby democratizes access to advertising so anyone can create their campaigns, just as they would speak to an experienced advertising industry executive. Advertisers can ‘talk’ to Abby in simple language and relax as she acts like a campaign expert. Abby combines the best of Generative AI with our unique data and best practices to help advertisers succeed. This is another step in our journey to drive advertiser success with Taboola”.
