Taboola, a global performance company for advertisers, is celebrating a decade of partnership with Microsoft in advertising on its platforms and further expanding this strategic collaboration.
Over the past decade, Taboola has been driving advertising across various Microsoft platforms, including MSN – one of the world’s most visited news portals – and Microsoft Edge, an innovative browser with AI technology. Now, this partnership expands to offer new opportunities for advertisers and more relevant experiences for users. Taboola has now expanded its partnership to display ads on some of the world’s most utilized Microsoft-developed apps, including Outlook and other Microsoft 365 productivity suite apps.
With Taboola’s AI technology, ads are integrated into websites, devices, and mobile apps to maximize monetization and engagement. This evolution allows brands to connect with nearly 600 million daily active users in safe and highly engaging environments.
“Achieving a decade of advertising with an industry leader like Microsoft is an incredible milestone,” said Adam Singolda, CEO of Taboola. “Our collaboration has been built on long-term trust and Taboola’s ability to help Microsoft deliver richer experiences on their extremely popular digital properties. With the expansion to more Microsoft platforms, we are providing advertisers with even more access to trusted and premium destinations, reaching people at different moments of their day, while they are actively engaged.”
