Taboola, a global company in recommendations for the open web, announced today that its performance advertising-focused bidding technology, Maximize Conversions, is now available to all advertisers.
Until recently, thousands of advertisers have been using Maximize Conversions, an AI-based technology that enables increasing conversions and reducing campaign costs on the Taboola platform. This solution automates the bidding process, eliminating the need for complex manual optimizations. Advertisers can simply set their budget and marketing goals while the algorithm efficiently and effectively manages campaigns, keeping costs within the established limit. As a result, many users have reported up to a 110% increase in campaign conversions when using Taboola’s conversion tracking methods and tools.
With the new update, any advertiser can now access Maximize Conversions, regardless of how they configure their campaigns and without the need to use Taboola’s conversion tracking tools. This significantly expands the reach of the technology, allowing thousands of new advertisers to run campaigns with Taboola.
Today’s announcement coincides with the increasing adoption of Maximize Conversions, which is already being used by 70% of advertisers, including major brands like Hyundai, ERGO, Leica Camera, Sonova, Peugeot Turkey, and Opel Türkiye. Taboola has seen an impressive 100% increase in the number of campaigns launched with Maximize Conversions in the second quarter of 2024 compared to the previous quarter.
“We are committed to enabling the success of our advertisers on Taboola, and the widespread adoption of Maximize Conversions makes it clear that advertisers like the technology and, more importantly, it works to deliver results in performance campaigns,” said Adam Singolda, CEO and Founder of Taboola. “With 70% of our advertisers already using this tool, we are now extending this capability to thousands of other advertisers, allowing everyone to harness the power of AI to maximize their results”.
