A Quality Digital, a company listed on the BM&FBOVESPA and a specialist in innovative high-value digital solutions, has joined forces with Tá no Bolso, a startup focused on products for conversational commerce, to launch Chat-Commerce, the only tool capable of completing purchases directly through WhatsApp without the user needing to leave the application.
Chat-Commerce emerges as a response to a market need, as no other solution allows the completion of purchases exclusively within WhatsApp. “We noticed the lack of a tool like this in the market and sought out Quality Digital because of their knowledge of digital commerce to help us develop,” explains Fábio Rito, Co-CEO and co-founder of Tá no Bolso. “One of the strengths of Chat-Commerce is that anyone can use it through the merchant’s verified number since all steps are 100% done through WhatsApp messages, so there is no need to access links and risk falling for scams,” Rito adds.
According to a survey by Opinion Box, WhatsApp is present on 99% of mobile phones in Brazil, being the preferred means of communication for Brazilians. With the projected growth of conversational commerce transactions reaching $135 billion by 2027, according to a study by Juniper Research, Quality Digital is betting on the trend of expanding this market by offering merchants a solution that enhances the customer experience, providing personalized and uncomplicated real-time shopping.
In addition to innovating in the shopping journey, Chat-Commerce stands out by addressing the issue of cart abandonment, affecting 82% of transactions according to E-commerce Radar research. “The tool contacts the customer via WhatsApp, reminds them of the products left in the cart with description, photo, and commercial conditions, confirms delivery details, and completes the transaction, all through the application,” Rito details.
Fully integrated with the VTEX platform, with an average implementation time of 30 days, Chat-Commerce can also be implemented on other e-commerce platforms. Another advantage is the absence of the need for prior card registration. The solution matches customer and merchant data to locate the preferred payment method, simplifying and speeding up the purchase process.
With this technology, retailers can increase conversion rates, improve customer experience, stand out from the competition, and achieve a good return on investment, as well as build customer loyalty and remove barriers to purchases. The solution recreates the sensation of a physical store in the digital environment, offering benefits for both large and small companies, such as:
- Finalization of purchases directly on WhatsApp
- Expanded access to e-commerce
- Recovery of abandoned cart sales
- Direct and proactive sales using artificial intelligence
- Cross-selling and up-selling of products and services
- Click-to-pay
- Payment via PIX, without needing to access the bank’s app
- Various interactions via WhatsApp
- Selling on other social media platforms
With easy implementation and advantages for both customers and store owners, Chat Commerce emerges as a new and exclusive shopping option in the market. “Even though it is a novelty, we already have store owners adopting the solution, and the forecast is for continuous growth as the tool becomes popular among consumers,” says Julio Britto Jr., CEO of Quality Digital. “In addition to its benefits, we believe that the tool will also become popular due to its potential to be used by companies of any size, benefiting both small and large businesses,” concludes the CEO.
