Nestlé takes another step in its journey to support entrepreneurship by launching an app for culinary micro-entrepreneurs and other users. With gamified language and features designed for the daily life of those who turn recipes into a source of income, the new Nestlé Recipes app, Sweet Journey, brings together courses, e-books, and other content such as spreadsheets and candy calculators — along with offering discounts and benefits, in this pilot phase, to the most engaged users in the state of São Paulo.
The news comes in response to a growing demand for accessible and personalized training, especially among users of the Nestlé Recipes platform, where currently over 20% of people have shown interest in entrepreneurship in the gastronomic realm.
“We believe in the transformative power of culinary arts as a source of income and fulfillment. With the new app, we have created a complete experience that combines learning, recognition, and encouragement — all in one accessible and free place. It is a natural evolution of our platform, now with much more capacity to understand, engage, and support the journey of those who venture with love and flavor,” says Daniela Marques, Head of Digital Products and Consumer Experience at Nestlé.
With a gamification proposal, the application allows anyone to access the courses, e-books, and tools available, advancing through levels as they participate in activities and interact with the content. For each completed step, the user earns points that unlock new materials and advantages, such as access to exclusive content. In this pilot phase, benefits like discounts and bonuses will only be available to participants from the state of São Paulo. The platform will also feature certified courses in partnership with Sebrae and a dedicated area for registering invoices, which also generates rewards. It is worth noting that the more Nestlé products on the invoice, the more points the user will have.
“As a century-old company in Brazil, Nestlé is committed to using its large scale to positively transform and impact people’s lives and the planet. Sweet Journey emerges from this understanding! The application was developed to be intuitive and welcoming, even for those with little familiarity with technology. We want to be by the side of the entrepreneur, offering real support with information, training, and recognition”, Daniela concluded.
The application, available for iOS and Android devices, is the result of the 5th round of challenges launched by Panela Nestlé, the Company’s open innovation platform. The novelty combines solutions from two Brazilian startups: Uppo, specialized in loyalty programs and benefits, and AutoU, focused on creating digital solutions such as, in Nestlé’s case, reading invoices using Artificial Intelligence to correctly identify the items described in the document by the phone camera. The application will have a pilot test focused on the state of São Paulo over four months.
With this new movement, Nestlé reinforces its commitment to building concrete and lasting solutions for microentrepreneurs in Brazil — valuing each stage of the sweet journey of those who turn talent and work into food and future.
Service – Sweet Journey App
Download: Google Play (Android) and App Store (iOS)
Target Audience: Anyone over 18 years old can access the application. It is not necessary to formally prove that you are an entrepreneur to enjoy the content.
How it works: The app offers a gamified journey with three training modules – Basic, Advanced, and Professional – that include exclusive Nestlé and partner courses and e-books such as Sebrae, among others, as well as a scoring system that allows unlocking new content and benefits. It is possible to accumulate points by taking actions such as downloading materials, completing courses, and registering invoices. Important: The application is available throughout Brazil, while the benefits via invoice, in this pilot phase, are only available to residents of the state of São Paulo.
