The food supplement sector in Brazil has never been so hot. Valued at 6.4 billion reais in 2023 and projected to reach the mark of 10.8 billion by 2028, the segment has been the target of investors attentive to new consumer demands.
It is in this scenario of strong expansion that Raphael Mattos, one of the country’s leading experts in franchises and accelerated business growth, announces his entry as a partner of the company, a brand of vegetable protein supplements, which has already captured 2.5 million reais and has a strategic team of investors, including the singer Di Ferrero.
The arrival of Mattos in the corporate structure of Sunrize is not just a strategic movement, it is a milestone for the scalability of the operation. Founder of Scale Company and Acelera, a franchise accelerator that boosted some of the largest chains in the country, the entrepreneur has a strong track record of turning promising businesses into successful cases. Now, he joins Sunrize with the aim of structuring the expansion of the brand and taking it to a new level of growth, taking advantage of the tide of consumption that drives the healthy food sector in Brazil.
“The demand for plant proteins is on the rise and Sunrize has great impact potential. The strategy now is to expand our productive capacity, optimize the distribution chain, with a strong digital performance, and position the brand to reach an even greater audience”, he says.
According to the specialist, the growth plan involves not only the consolidation of Sunrize in the national market, but also the exploration of new international fronts. With a business model structured to attract strategic investors, the company prepares to gain scale and compete in a market with giants in the sector.
“Sunrize is already born in a highly promising niche, serving an audience that seeks healthy and sustainable alternatives, without giving up quality and nutritional performance. vertiginous”, concludes Mattos.
