A Factorial, startup unicorn developing software for HR and payroll processes management and centralization, has reached breakeven – the point at which a company achieves financial balance – in its Brazilian operations, just three years since its arrival in the country. The company, already consolidated globally and for over 8 years in the Top 10 promising startups in Europe, has expanded its presence to more than 65 countries, reaching thousands of companies with its HR management platform, and now strongly focuses on expanding its operations in Brazil.
One of the decisive factors for this HRTech milestone was the product localization process and implemented processes for the Brazilian market, which resulted in a 67% reduction in operating costs and an expansion of its local customer base to over 60,000 active users monthly. With a 96% retention rate since February and an average NPS of 98 out of 100, Factorial demonstrates that its solutions not only attract new customers but also promote loyalty among companies using its platform.
“The achievement of breakeven in such a short time is a milestone that reinforces our commitment to bringing human resources and payroll management solutions that truly transform the way companies operate and their results. Brazil is a market with enormous potential, and we have already achieved impressive results with the localization of our product. We are very confident that this new phase will allow us to grow even further, helping Brazilian companies optimize their processes with cutting-edge technology,” comments Renan Conde, CEO Brazil of Factorial.
Now, with a solid foundation and the breakeven reached, Renan Conde states that Factorial is ready to accelerate its growth in Brazil, a strategic market for the company. The company plans to increase its revenue by 2.7 times by 2025, with a combination of continuous innovation and customization of its product to meet local needs. “The goal is to continue acquiring new companies and strengthening the brand presence in one of the biggest HR markets in the world. Factorial is here to stay!”, highlights the CEO.
