A Kuke, Software as a Service that allows the creation of subscriptions for brands, announces a new feature of artificial intelligence: personalized virtual assistants to assist brand consumers in their shopping journeys through WhatsApp. The novelty follows a growing market trend. According to a study conducted by the Ilumeo Data Science Company, 91% of the Brazilian population has already used virtual assistants on smartphones at some point, and 25% claim to use them every day.
E-commerce has been following this transformation. “We have experienced three phases in the technological advancement of this area: first we had purchases through the website, then each brand had its own apps, and now it’s time for AI to further enhance the customer experience,” explains Renata Ferretti, CEO and founder of Kuke.
By applying artificial intelligence for sales through conversational commerce, each company can adapt automated conversations to its specific business context. Kuke serves companies in different markets such as pharma, food, supplements, and cosmetics.
An example of this innovation comes from one of its clients, A Quinta Pet, in the pet food sector. Kuke owns the technology behind ‘Maria,’ the brand’s virtual assistant. “We chose Kuke for its ability to adapt our business rules in a modular way, something no other platform has been able to deliver as efficiently. In addition, the advancement of AI for sales via WhatsApp was decisive, as over 70% of our sales were already taking place through this channel,” emphasizes Tiago Tresca, CEO and founder of the company.
The Kuke AI can understand the characteristics and variables of each customer and customize the subscription of appropriate products, creating a natural and unique interaction and shopping experience for consumers and brands. Through it, it is possible to understand the desire and need of each one and customize the subscription, without the need to access the traditional search and purchase journey on the website. “Artificial intelligence has expanded the potential of conversational commerce, improving the consumer experience, whether to answer questions or complete the purchase,” highlighted Renata. “We are focused on enhancing intelligence for recurring sales, creating subscriptions for brands that understand and meet the needs and profiles of the customers,” the CEO concluded.
In addition to the benefits for consumers, companies ensure an effective and intelligent channel already integrated on WhatsApp, one of the world’s leading conversational platforms with more than two billion users.
In terms of technology for Kuke, this launch creates another integrated sales front to the backend, the heart of Kuke’s software focused on the subscription engine and intelligence for recurring sales. “It is important to remember that Kuke already uses AI to create websites and set up subscription clubs for brands. In a two-minute conversational journey on WhatsApp, it is possible to create the first version of a subscription club website with all images and texts generated from the provided information, in addition, the recurring engine is configured with the subscription variables. Furthermore, intelligence creates and optimizes the website’s SEO, suggesting subscription and product descriptions that facilitate internet search,” details Renata.
Growth, movement, and capture
The new AI application is one of the many novelties that have recently moved Kuke. After pivoting from the old subscription club model to offer proprietary technology to other companies, the startup has positioned itself as a recurring sales engine, in the all-in-one SaaS model, for the physical products market.
To achieve this, a team focused on technology and product was formed. The founder, Renata Ferretti, has been taking a prominent place in the product universe in technology, which is predominantly male, and participating in networks like Female Force and Maya Matching Program Alumni. Tech lead Bruno Monteiro – who joined after the fundraising round with ACE Ventures, with experience in ACE Cortex and Sambatech – leads the technology initiatives and was supported by a team of developers and an innovation program and AWS incentive for the application of AI in Kuke’s software.
“We have a modern, scalable technology solution with great potential. Artificial intelligence is here to stay, and we are committed to applying it in the most strategic way possible for our clients,” concluded the CEO.
