The market for digital devices is significant in the Brazilian territory. According to a study conducted in 2024 by the Center for Applied Information Technology (FGVcia), Brazil has 480 million digital devices in use, a number that corresponds to 2.2 digital devices per inhabitant. This number includes computers, laptops, tablets, and smartphones. In this context, the need for high-quality protection grows. With a focus on this niche, Blance, a company specialized in accessories for cell phones, announces its strategic expansion through the launch of a premium line of films and accessories for vehicles and digital devices. The expectation is that the expansion will boost the company’s revenue to over R$ 3 million this year.
“Buying a computer or a cell phone is not a simple or small investment, and preserving the value invested in these assets is a necessity that never fades, only grows. Therefore, with the new line entering our portfolio, we want to address this need and provide high-quality products to protect not only digital devices but also vehicles, such as cars and motorcycles,” says Felipe Couto, Blance’s CEO.
Founded in 2022, the company quickly gained a prominent position in the smartphone accessories market, standing out for the application of innovative strategies and intensive use of artificial intelligence in its operations. According to data from the Artificial Intelligence (AI) Implementation Strategy Report developed by F5 in 2024, 75% of organizations worldwide are incorporating artificial intelligence into their processes. Following the global trend, Blance has demonstrated that achieving significant results is possible through the combination of technology and operational efficiency, operating with a lean and highly specialized team.
“The new product line will be developed with the same standards of excellence that have made Blance recognized in the cell phone accessories segment before, always focusing on safety, performance, and style. We are positioned in a constantly evolving market, we are committed to following the trends and needs of our customers and we will maintain the high level of our products. In 2024, we achieved R$ 2 million in revenue, and this year, with the expansion of our portfolio, we aim to increase this value by at least 50%,” Couto adds.
