A Soldiers Nutrition, a national brand of dietary supplements, has just reached a significant milestone: its Unflavored 600g Creatine Monohydrate has completed one year as the best-selling product in the ‘Sports and Fitness’ category on Mercado Livre, the largest marketplace in Latin America.
The result consolidates the effectiveness of the Direct-to-Consumer (D2C) model adopted by the company since its foundation in 2015. Founded by Yuri Abreu, Soldiers was created with the purpose of democratizing access to high-quality supplements, eliminating intermediaries, and offering more competitive prices, a philosophy summarized in the motto “Excellence For Less”.
Currently, the brand’s official channel on Mercado Livre represents the main means of total sales for the company, positioning the platform as a key piece in the company’s digital strategy. In the consolidated results of 2024, Soldiers grossed R$ 250 million, a growth of approximately 2,000% in just two years.
“The result we have is the result of constancy, dedication, and honesty towards
those who matter, our consumer. The trust we have built is reflected in every review, in every repeat purchase. Today, the relevance of Mercado Livre in this process is undeniable. When two companies work with seriousness and customer focus, the market responds,” says the founder and CEO of Soldiers Nutrition.
In addition to focusing on fair pricing and efficient distribution, Soldiers strongly invests in digital branding and community building. The brand has over 200 ambassadors, partnerships with content creators, sports sponsorships, and engagement initiatives that strengthen its online and offline presence.
With a strong presence in its own e-commerce and in partner marketplaces, Soldiers Nutrition continues to expand, remaining among the leaders in the segment and committed to delivering performance, quality, and trust.
Partnership with Neymar Jr.
In February 2025, Soldiers Nutrition launched a product line in co-creation with the star Neymar Jr., the Next10. This strategic move strengthens its portfolio, offering consumers a more complete and integrated experience in food and sports supplementation. Next10 also has an official store on Mercado Livre, betting on the platform’s relevance and the success of its parent brand.
