Part of the Brazilian consumer’s routine, e-commerce has been gaining more and more fans. So much so that according to the Brazilian Association of Electronic Commerce (ABCOMM), the sector should reach, in 2025, its eighth consecutive year of growth, with an increase of at least 10% in revenue compared to last year, exceeding R$ 234 billions.
“These expectations are interesting and totally plausible, especially if online stores manage to draw up good strategies for attracting new customers, expanding average tickets, loyalty of old customers and, of course, if they work on reversing situations such as the abandonment of carts and navigation, which often fail to receive due attention”, analyzes Felipe Rodrigues, founder and CEO of You sent – Platform specialized in tools and solutions to automate marketing for e-commerce.
According to the executive, it is currently possible to have tools and platforms that directly assist in the implementation of strategies that increase sales by up to 50%. The secret, in Rodrigues’ view, lies in the proper and combined use of the available technologies.
“If the e-commerce team knows how to combine the right tools, create campaigns and actions that have synergy with the consumer public and concretely operate the mechanisms to recover that customer who does not make their purchase, success is guaranteed!”, highlights.
Felipe Rodrigues even points out 6 solutions that collaborate for the automation of marketing and that help to increase online sales. they are:
-Email Marketing: It is one of the favorite tools of consumers for the relationship with the stores where they usually make their purchases, according to a survey by the Opinion Box. Through this channel, it is possible to deliver personalized content to the customer, at a low cost, in a creative and effective way. the traditional, when well executed, results in relevant results.
-Abandoned cart recoverer: It is another tool that has already demonstrated its potential. The technology detects when a purchase is not made and the cart is abandoned and automatically issues special communications to the consumer, remembering the selection made and, in some cases, offering discount coupons for the purchase to be completed.
-Smart rebuy: It is a tool that will especially help the e-commerce that sells products for recurring use. The solution operates based on a series of information, such as the average estimated time for the consumption of each product, the time interval between the purchases of the same item by a series of customers, in addition to algorithms. Shortly before that item runs out at the customer’s home, the tool reminds you that it’s time to get it again.
-Abandonment of navigation: It automatically identifies and monitors the navigation flow of customers who access online stores. If the consumer abandons the purchase process even before adding the products to the shopping cart, the tool makes the realization of what the item of interest was and starts a marketing automation journey through which the products are suggested by email, SMS, push in the browser and/or whatsapp.
-Custom trigger: Allows the sending of fully customized content to the customer, when the action makes sense, according to the e-commerce communication strategy. The information, fully personalized, is also forwarded to customers by WhatsApp, SMS, email or push in the browser.
– Pix Recoverer: A tool that operates in an automated way, through personalized triggers, and monitors orders whose payment method selected is PIX, in order to send customized reminders to the consumer, if he does not complete the purchase of that particular product or service, thus avoiding the loss of sales.
“These technologies can add a lot to the sales performance of online stores, making life easier for e-commerce managers and marketing teams. checked through complete and detailed reports”, concludes Felipe Rodrigues, founder and CEO of Send.
