In a recent analysis of the Brazilian e-commerce scenario, the health and pharmacy sector stood out as the only segment to show growth in the last five months of 2024. According to the E-commerce Sectors Report of Brazil, prepared by Conversion, the sector saw an impressive 16% increase in traffic.
The study revealed that searches in the category reached the mark of 137.3 million unique visitors, highlighting a significant shift in Brazilian consumer habits. This sector’s steady growth is largely attributed to the lasting impacts of the pandemic, which accelerated the adoption of e-commerce in various categories.
A crucial factor for this exceptional performance was the increased access to digital platforms through mobile devices. The research indicates that 82% of visits to the health and pharmacy sector are done via mobile phones, demonstrating the importance of mobility in online shopping.
The report also positions the health and pharmacy sector as the fourth most accessed in Brazilian e-commerce, behind only jewelry and watches, children’s, and footwear categories. This ranking reinforces the growing relevance of health and wellness products in the online shopping preferences of Brazilian consumers.
These data suggest that changes in consumer habits, initially driven by the pandemic, are solidifying and continue to shape the landscape of e-commerce in Brazil. The health and pharmacy sector emerges as one of the main beneficiaries of this digital transformation in retail.
