Networking is key to success in entrepreneurship, especially for women facing additional challenges in predominantly male markets. Those who prioritize building a solid network have a greater chance of reaching new markets, attracting investments, and expanding their impact, contributing to a more collaborative and innovative ecosystem.
Data from the Women Entrepreneurs Finance Initiative report shows that entrepreneurs with strong networks have a 68% higher chance of increasing their sales and acquiring new clients. In Brazil, where women already represent around 34% of business owners, strengthening connections is essential to reach new levels.
According to Carla Martins, vice president of SERAC, a hub of corporate solutions and a reference in the areas of accounting, legal, educational, and technology, networking, when well executed, goes beyond the professional aspect. “It’s about building genuine connections that generate learning, mutual support, and real opportunities. In 2025, the key will be balancing the use of digital tools with face-to-face interactions to create a strategic and diverse network,” she explains.
Carla emphasizes that effective networking is intentional and ongoing work. “It is not limited to exchanging business cards but involves creating authentic and collaborative relationships that bring value to all involved,” she assesses.
The specialist also advises that networking should be planned with a focus on business objectives. “It is not enough to attend events; it is essential to position oneself as someone who adds value, whether by sharing knowledge or by creating bridges between other people in the network,” she points out.
An important point, according to Carla Martins, is to align short and long-term actions in networking planning. “It is a continuous construction in which consistency makes the difference. Each conversation, email exchange, or digital interaction can be the beginning of a transformative partnership for your business,” she concludes.
Check out seven strategies suggested by Carla Martins for expanding networking throughout the year:
- Participate in strategic events: Select conferences, fairs, and workshops that are aligned with your business goals. These environments are ideal for establishing relevant contacts and market updates.
- Expand presence on social networks: Platforms like LinkedIn and Instagram not only help in brand positioning but also in creating global connections.
- Offer and seek complementary partnerships: Identify businesses that can collaborate with you, whether in promotion, joint projects, or service exchanges.
- Be active in business groups: Participating in associations and communities focused on women-led businesses provides valuable exchanges of experiences.
- Organize own events: Host gatherings like meetups and lectures to position your brand as a reference and attract strategic contacts.
- Value active listening: Demonstrating genuine interest in the needs of your contacts is essential for building lasting relationships.
- Build and maintain relationships: According to Carla Martins, networking success lies in constant follow-up of relationships, not just in occasional meetings.
