The Brazilian service sector continued its expansion in 2024, with a 3.1% increase for the year, according to data from IBGE released in February 2025. This marks the fourth consecutive year of growth, with a cumulative advance of 27.4% since 2021 – the longest positive sequence since the beginning of the historical series in 2012.
The consistent performance occurs despite challenges such as rising interest rates and the slowdown in consumption in the last quarter of the previous year. To sustain competitiveness and increase operational efficiency, companies in the sector have been accelerating the digitization of processes, with a focus on the use of service order applications.
Tools for efficiency
These applications allow real-time team management, digital recording of service orders, and verification of tasks performed. By replacing manual processes, they help reduce errors, streamline workflows, and improve internal communication.
According to Alexandre Trevisan, CEO of uMov.me, a technology company specialized in solutions for field team management, “the digitization through service order applications has been essential to increase productivity, efficiency, and traceability of operations, as well as to integrate different systems within companies”.
Leading sectors in adoption
Digitalization has advanced more intensely in segments such as information and communication services, which grew by 6.2% in 2024, and professional, administrative, and support services, which recorded the same percentage. Companies in these sectors have increased investments in technology to improve the quality of services provided and reduce operational costs.
Small and medium-sized enterprises have also turned to service order apps as a way to remain competitive. With digital solutions, these companies can better control their operations, increase productivity, and provide faster service to end customers.
Direct Impact on the Consumer
Digital transformation has direct impacts on customer experience. Faster and more transparent processes allow consumers to track service progress in real-time and receive quicker responses to their demands.
One example is Lojas Lebes, one of the largest retail chains in the South of the country, which adopted the uMov.me app to manage their service orders. Through digitalization, consumers are now informed, in real-time, about the status of their requests, enhancing transparency and efficiency perceptions.
Long-Term Trend
Expectations are for the digitalization movement to continue to intensify in the sector. “The integration of service order apps with other corporate platforms and systems will become increasingly common, allowing for a more comprehensive and efficient management of business processes,” says Trevisan.
In the current economic scenario, characterized by uncertainties and the need to contain expenses, solutions that promote productivity gains and improve the customer experience are expected to take the lead. According to experts, digitization is no longer a competitive advantage but a critical survival condition.
