A Sensedia, Brazilian multinational technology company and global leader in APIs and integrations, announces the arrival of Ricardo K. Medina as the new Vice President of Business for Brazil. The executive takes over the company’s commercial operations in the country.
The new VP joins Sensedia’s leadership at a time of strong company expansion, having grown 140% in international markets last year. Ricardo Medina will lead the growth machine in the Brazilian market and pave the way for expansion into new markets and industries.
With over two decades of experience in the technology sector, Medina has built a solid career in global companies such as ServiceNow, SAP, and Oracle, serving in high leadership positions. He was Vice President of Sales at SAP, where he also served on the board of directors for Brazil and led units such as Services, Partner Ecosystem, and initiatives for Latin America.
At ServiceNow, he led the enterprise sales team, contributing to significant growth in Brazil. Throughout his career, he has excelled in driving high-performance operations, leading commercial transformations, and structuring go-to-market strategies, focusing on value sales, cloud software, consulting services, and digital transformation solutions.
In addition to his executive experience, Medina holds a Bachelor’s degree in System Analysis from PUC, an MBA from UFRGS, and has complementary education from institutions such as the MIT Sloan School of Management. He has also worked as an MBA professor in Digital Strategy at FGV and FIAP.
