For those who want to turn an idea into reality or reshape an existing business, Sebrae RS launches ‘From Idea to Business’, a new digital solution that combines the Business Model Canvas methodology with the support of Artificial Intelligence. The aim is to help small entrepreneurs plan, test, and structure their business models in a personalized and free way. The launch is part of the organization’s strategy to expand access to digital products and consolidate its role as a partner for small businesses in the State.
Designed for those who are starting out or want to revise their value proposition, From Idea to Business simplifies strategic planning, guiding the user through the nine blocks of the Canvas, such as customer segmentation, channels, cost structure, and revenue sources, with suggestions and directions generated by AI. The objective is to organize ideas and increase the chances of success in opening or adapting a business.
Janine Ledur, Solutions Management Manager at Sebrae RS, explains that the tool represents a significant advancement in integrating technology into the entrepreneurial journey. ‘The areas of Technology and Solutions have developed a solution with generative AI that turns initial ideas into unprecedented and tailored proposals that meet the specific needs of each entrepreneur,’ she emphasizes.
According to Janine, the platform’s development followed the institution’s strategic positioning, focusing on practical and personalized solutions for the main chains prioritized by Sebrae RS. ‘The digital presence aims to strengthen the entity’s presence in these segments, generate new interactions, and boost the growth of small businesses in Rio Grande do Sul,’ adds the solutions management manager.
In addition, the tool was built based on the Go-To-Market (GTM) logic, a methodology that guides the best way to launch a solution in the market. The platform helps entrepreneurs identify their audience, define delivery channels, and create more efficient strategies for the launch and growth of their businesses.
With this release, Sebrae RS reinforces its commitment to innovation as an ally to facilitate the journey of those who undertake and generate positive impact on the ecosystem of small businesses in the State.
