According to a survey by Bain & Company, raising the retention rate by 5% can increase profits between 25% and 95%. In addition, to 73% of respondents, customer experience was a key factor in influencing their purchasing decisions, according to a study by PwC CX (Customer Experience) is the top trend in 2025.
5 Tips to improve the customer experience in 2025
The dynamicity of the business world requires competitive strategies to stand out. Among the alternatives, improving the customer experience should always be the focus. This is because it is the best way to retain the public, boost the progress of the company and increase positive results.In this scenario, Carlos H. Mencaci, is the best way to CEO from Total IP, he separated some tips on how to use technology as the greatest ally.
1) Data analysis: use data analysis tools to better understand behavior and preferences.“We have solutions that automate offers and can be sent by a mailling extensive of” contacts, comments Mencaci.
2) Chatbots smarts: this is the best strategy because they work 24 hours, any day of the week. “With Total IP Dynamic Robots, you can provide instant, personalized support, improving the” customer service experience, he adds.
3) Platforms omnichannel: it is essential to be present in all communication channels, interacting with the public. With Total IP, the executive can integrate different vehicles, such as social networks, email and telephone, to provide a consistent and uninterrupted experience, regardless of the choice of who is on the other side of the screen.
4) Continuous feedback: Request feedback regular customers.Inclusive, with the Dynamic Research Robot, it is possible to collect the opinion after each active call.“This information is valuable to constantly adjust and improve the products offered”, the CEO total IP.
5) Experience mobile: increasingly, the Brazilian spends his time on mobile. Therefore, it is essential to optimize the award's and mobile applications to ensure their interactivity and responsiveness, facilitating navigation and completion of purchases via smartphones.
Finally, investing in modernities with the aim of improving the customer experience is not an expense, but an investment. According to Harvard Business Review, satisfied consumers spend on average 140% compared to those dissatisfied. Still, 86% are willing to pay more for a better experience, points out RightNow. Therefore, having the right partner to take off the business is the best strategy!
