Santander will train anyone looking to get their finances in order and take the first steps to start a business or invest. The Bank has launched a free course on financial education, with easy-to-understand language and short duration. There are nine lessons that, together with complementary materials, total five hours of content.
The course validates joint resolution number 8 of the Central Bank of Brazil, which guides all institutions authorized to operate by the Central Bank to offer financial education measures to their individual clients and individual entrepreneurs, including individual microentrepreneurs (MEIs).
“For more than 10 years, we have been promoting financial education for individuals and businesses of different sizes completely for free, as well as a more strategic outlook for entrepreneurs who are starting out, even when their business is just beginning,” says Franco Fasoli, director of Companies and Institutions at Santander and responsible for the Avançar Program.
About the free financial education course
The program addresses ways to efficiently manage personal budgeting, progressing to investment tips or for those who wish to start their own business. The course highlights include notions of how to control the money coming in and out (cash flow management), action plans for the indebted, a practical guide to start building an emergency fund or to achieve a dream, as well as the conscious use of credit.
The last two classes are more geared towards those who want to invest, multiplying the capital they already have. The course is finished with a theme of basic initiation for first-time entrepreneurs, with notions of using banking solutions, even how to define the price for the service or product that will be offered by the future business.
All the content was developed by specialists from the Avançar Program, an entrepreneurial education program that is close to completing 10 years. Since 2015, the Bank has already brought knowledge to over 200,000 people, through online courses and face-to-face events it promotes throughout the country, in the municipalities farthest from the major urban centers.
Gabriela Bertol, Head of Sustainability at Santander Brazil, highlights that this training is another example of how Santander is aligned with the United Nations’ Sustainable Development Goals (SDGs) by 2030. “Financial education directly contributes to seven of the 17 objectives on the global agenda. Our commitment is to promote conscious credit use to foster economic and social development throughout the country,” says the Santander executive.
The introduction course to financial education is available at this link. The Avançar portal also gathers a series of contents, all open to anyone, with guidance from experts on business management, brand building, how to improve public perception and increase competitiveness in the market. Learn more at www.programaavancar.com.br/cadastre-se.
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