Buying fashion on the internet has always been an exercise of trust. As much as an image arouses desire, nothing replaces the touch of the fabric, the trim or the actual movement of the piece. The fear that the product does not serve or does not fall well still makes millions of consumers give up the purchase.
TRY emerges to transform this experience, shortening the distance between the digital and the physical, taking the experience of the physical store taster into the consumer's home.
With a pioneering model, the marketplace transforms the act of purchase into a sensory experience, convenient and without risks. The customer receives the desired pieces at home, experiments, combines with their wardrobe pieces and has up to 48 hours to decide what they want to buy, paying only for what they choose to stay. The rest is collected at the same address, without additional costs. The service eliminates the uncertainty typical of online purchases, reduces returns and increases confidence in the purchase decision.
“Imagine having to pay to try on pieces in the fitting room of a physical store, would not make any sense. But that is exactly what happens in online shopping, and that is the problem we are solving. TRY delivers experience, convenience and convenience. It no longer makes sense to buy fashion online without first asking for a Try”, says Roberto Djian, founder and CEO of TRY.
The platform brings together a curatorship of stores that transits between the author and the consecrated, names such as Gloria Coelho, Sarah Chofakian, Sophia Hegg, Zeferino, Neriage, Wasabi and Amapo are already between the partners. The system has two delivery modalities: local, where the order arrives within 3 hours when the customer is within a specific radius of the chosen store, and standard, with traditional shipping deadline. In both modalities, the freight will be free at the launch of the platform. The products maintain the same prices practiced by the stores in their own distribution channels, reinforcing the transparency of the proposal.
TRY ushers in a new era for the and e-commerce fashion, integrating the online universe and the real contact with the product in a consumer-centric experience. The platform redefines the way to buy fashion on the internet 2 making the process more practical, reliable and enjoyable. To go further, TRY incorporates artificial intelligence in its structure, with the aim of making each shopping journey even more personalized, connecting the consumer to what really reflects his style and moment.
The TRY website available at usetry.com.br it is expected to launch in November, in beta, followed by the application. Operations will begin in the South and Southeast regions, with expansion forecast for other locations soon.
More than a marketplace, TRY was born with the purpose of making people's lives easier and inaugurates a new chapter in the relationship between fashion and technology, an experience that returns to online shopping its most human touch: the certainty of falling in love with what you wear.
