In a significant advancement in the digitalization of the automotive sector, the parts marketplace of Rodobens showed an 87% growth in partner store revenue in 2024. The platform, specializing in automotive parts, tires, and lubricants, already has approximately 74,000 registered customers and has surpassed the R$ 1 billion mark in sales volume.
The success of the initiative is directly linked to the ‘Member Get Member’ strategy, in which Rodobens’ internal salespeople introduce the platform to customers, encouraging autonomy in the purchasing journey. ‘Our initial focus was to ensure that the internal salespeople knew and trusted the platform to then bring it to their customers. This effect was fundamental in solidifying digitalization in the sector,’ explains Ademir Odoricio, Executive Director of Commercial Vehicles at Rodobens.
Among the competitive advantages, the platform offers a catalog with over 120,000 items and has a strong online presence. With an efficient organic positioning on Google, the marketplace attracted over 1.4 million sessions in 2024. A relevant fact is that 90% of customers are recurring from the brand’s dealerships, demonstrating synergy between physical and digital channels.
Currently, the platform has 113 active partner stores, including automotive parts, tires, and lubricants resellers. To expand this network, Rodobens adopts a dual strategy: a receptive registration flow via the website and an active prospecting carried out by the sales team.
‘In addition to expanding our partner base, we want to make the purchasing process even more practical and efficient for customers,’ highlights Odoricio.
By 2025, the company plans to continue investing in expanding the base of merchants and enhancing the digital experience, aiming for sustainable growth for the platform.
