Rocket Lab, a global company established in 2019 and known for driving the exponential growth of applications, announces the arrival of Lucas Santos as the new Agency Partnerships Manager for Latin America. With a career of over 16 years in the media market, the executive brings extensive experience gained from companies such as ESPN, Editora Abril, TripAdvisor, Vivo, Outbrain, and RTB House, among others, where he played vital strategic roles.
At Rocket Lab, Lucas Santos will have the mission to establish the company as a reference in advertising strategy with agencies, especially in mobile projects. “The Brazilian market is at a crucial moment, where agencies are increasingly challenged to deliver sophisticated results. Mobile applications need to be seen as part of a broad and complementary strategic approach. In this sense, Rocket Lab is positioned to be the ideal partner, offering agencies and brands the opportunity to develop these strategies creatively and efficiently,” says the manager.
The arrival of the executive reinforces Rocket Lab’s commitment to providing comprehensive and innovative solutions to its clients, including major brands like Natura, iFood, and Carrefour. The company, which already operates in key markets in Latin America, Europe, and Asia such as Mexico, Spain, Argentina, and Brazil since 2020, continues to expand its presence and strengthen its relationships with partners and clients in all regions.
“Rocket Lab plays a key role in the global landscape of mobile media campaigns, driving the exponential growth of apps and transforming this market with its expertise. I believe our ability to create integrated and personalized strategies is essential and complementary to the role of agencies, which are immersed in the day-to-day and needs of their clients. Lucas Santos’ entry strengthens our positioning, consolidating Rocket Lab as an essential strategic partner for agencies in Brazil and throughout Latin America”, explains Daniel Simões, Country Manager of Rocket Lab in Brazil.
