Rocket Lab, a multinational company established in 2019 and recognized for driving the exponential growth of applications, positions itself as a hub for application growth and expands its product portfolio globally, with Brazil simultaneously receiving the solutions. With the goal of bridging different technologies and offering innovative resources for companies looking to maximize campaign results in the mobile universe, Rocket Lab, in addition to its already established SDK (Software Development Kit) inventory offering, now has three new solutions and a relaunch that promise to meet a variety of brand and agency needs.
According to Daniel Simões, Country Manager of the company, the novelties address the needs of the Brazilian market, with its challenges and complexities, to enhance results delivery amid the saturation of traditional channels. “Mobile strategies and solutions have been integrated into broader solutions, in increasingly sophisticated and technological ways, aiming for the sustainable growth of applications. We have established ourselves as partners in creating these strategies and now, with an expanded portfolio, we can further leverage our partners’ results, reaching audiences wherever they are.”
According to the executive, the combination of expertise with Rocket’s highly technological solution mix significantly boosts clients’ businesses, contributing to the lasting relationships the company has built with major brands like Amaro, iFood, Natura, and Serasa. Check out the new platforms below:
First Impact Ads (OEM) – Solution focused on mobile ad campaigns distributed directly via Android device manufacturers (OEMs) and telecommunications operators, reaching users as soon as they activate their devices. In addition to the ability to reach over 90% of the Android ecosystem, the solution features highly advanced segmentation features. With Rocket Lab’s support, brands can rely on centralized strategy and optimization of this type of campaign in one place, with a variety of formats, as well as unified reporting and invoicing.
Apple Search Ads (ASA) – Works with ads directly in the App Store search results, aimed at users who are actively searching for new apps to download in the iOS ecosystem. According to a 2022 report from Sensor Tower, the average revenue per user (ARPU) in iOS apps is higher, respectively, 1.5 to 2 times higher than on Android. Additionally, according to Apple, more than 70% of downloads occur after a search on the App Store, ensuring an engaged and intentional audience. With this solution, Rocket Lab helps brands design their strategies in this channel as well as ensures campaign optimization after installation events, with smart bidding technology, as well as providing detailed reports and local invoicing for Brazil, which ensures tax savings.
Programmatic Media – Tool that consists of using automated ad buying technologies in real-time based on Artificial Intelligence to efficiently and scalably reach target audiences, both for user acquisition and engagement in mobile app. Providing greater optimization of investments and ensuring lower costs per acquisition (CPA, originally in English). With it, and Rocket Lab’s extensive app growth expertise, it is possible to combine programmatic campaigns with more than one DSP (Demand Side Platform), centralizing all of them in unified reports. The company’s partnerships with the most reputable DSPs in the market also ensure excellent value conditions.
Reach Beyond (existing since 2019, now in a new version) – Platform that expands the reach of mobile campaigns by integrating various sources of traffic, such as SDK partners and native ad networks, centralizing and optimizing user acquisition and engagement efforts. With years of experience in this type of inventory, Rocket Lab has become an expert in mapping the most qualified sources of traffic for each type of application, offering quick and simplified integration, strategy, and optimization for brands to immediately expand the reach of their campaigns without the need for a learning period.
“Our goal is to play a key role in the global mobile media landscape, driving app growth and transforming the market with our expertise and ability to create integrated strategies that communicate and meet the needs of clients,” Simões concludes.
