Given its permanently innovative nature, e-commerce undergoes frequent transformations and is therefore subject to a series of challenges in completing payments. From unexpected processor failures to customers using incorrect information or fraud indications, these issues directly impact merchants’ revenue and the customer experience in their shopping journey.
In this context, smart routing technologies arrive to contribute to predicting the best payment options. A study conducted by Cornell University indicates that implementing this system resulted in a 4% to 6% increase in transaction success rates. In line with this scenario, Yuno, a global payment orchestrator, developed the Smart Routingtool, which is designed to automatically select the best payment route for each transaction, maximizing success rates, reducing costs, and eliminating the need for manual adjustments.
While traditional payment routing is based on static rules and often results in unnecessary failures, Yuno’s solution adopts a dynamic, data-driven approach. The system analyzes historical performance of providers, regional preferences, and real-time conditions, ensuring each transaction follows the most efficient route. This results in faster, uninterrupted processing, increasing reliability and financial performance for businesses.
Smart Routing stands out for its ability to continuously adapt and optimize payments. Among its key benefits, it enables intelligent decision-making, as each transaction feeds the algorithm with details such as location, payment type, and provider costs, allowing the system to choose the most efficient route to maximize approval rates and minimize fees.
The tool ensures there is continuous optimization in the system, which automatically adapts to market conditions, provider reliability, transaction patterns, and approval rates, thereby improving routing decisions and payment fluidity. Additionally, businesses can test different routing strategies in real-time, adjusting transaction flows to maximize efficiency.
“With Smart Routing, businesses can expect immediate results in customer retention, as it leads to fewer payment failures and reduces abandoned purchases, improving customer satisfaction and loyalty. Merchants can also benefit from internal operational advantages by reducing processing fees when routing transactions to the most profitable providers, in addition to simplifying international transaction management and optimizing workload, allowing internal teams to focus on business growth rather than solving operational issues,” highlights Walter Campos, General Manager of Yuno.
The Smart Routing is not just a common routing solution, as it takes transaction optimization to a new level. The use of advanced algorithms and proprietary logic enables predicting the best routes to maximize approval rates, allowing businesses to rely on Yuno to enhance their overall payment efficiency without the need for manual adjustments.
