The Junior Achievement (JA) Brasil Network, one of the largest social organizations for entrepreneurial education for young people in the world, and Meta, owner of Instagram, Facebook, WhatsApp, and Threads, among others, offer free online courses to qualify young people for the digital market. The project is aimed at young people aged 15 to 29 and includes content on digital marketing, augmented reality (AR), preparing for the job market, and promoting entrepreneurship.
The action involves the JA Network in Alagoas, Bahia, Espírito Santo, Pará, Piauí, and Rio de Janeiro, but access to the courses is available to young people throughout the country through the website: https://jasp.org.br/metainspira/
The initiative brings together projects already consolidated by both institutions: the Digital Marketing program from Meta Blueprint, and the Path Discovering the Future with Knowledge, from the Inspira JA Platform. In these courses, students learn how to create content, manage social media, and develop websites, among other skills.
The executive director of JA Brasil, Alexandre Mutran, states that the mission of the partnership is to use technology as a tool for positive social transformation, empowering and supporting communities. He also emphasizes the commitment of the NGO to reach as many young people as possible with its platforms.
“The partnership with a company like Meta, which invests so much in technology, allows us to expand the reach of Junior Achievement in Brazil even further and bring entrepreneurial education to more young people who need guidance to enter the job market,” says the executive director.
