A Recicla.se has just gone through a rebranding and is now called “Tree – Integrated ESG Solutions”, consolidating its evolution into a comprehensive sustainability platform. The company offers an innovative SaaS software that transforms environmental management through technology, artificial intelligence, and blockchain. Its activities encompass waste management, environmental metrics, and reverse logistics, integrating and streamlining ESG processes in an intuitive and efficient way. To accelerate this new phase, the company is opening a funding round of R$1 million for the years 2025 and 2026, focusing on platform improvement and team expansion.
“The transition to Tree marks the evolution of our company into a complete ESG ecosystem. Our commitment remains the same: to offer innovative solutions that simplify environmental management, drive sustainability, and generate real impact for companies and society,” explains Daniela Malta, COO and Founder of Tree.
Success Story
Founded in 2019 in São Caetano do Sul, in the ABC Paulista region, the company has created a comprehensive solution for waste management and disposal through a personalized subscription model, serving clients of various profiles and handling any quantity of materials. Since its inception, it has achieved significant milestones as highlighted below:
- Featured Startup in the Municipality of São Caetano do Sul (2022) – Recognition for impact and innovation in environmental management.
- Top Cleantech Startup (2024) by the Open Startups Ranking – Among the most promising companies in the sector.
- Top ESG Tech by AHK (Brazil-Germany Chamber of Commerce and Industry) – Recognition for leadership in ESG innovation.
- Entry into the Leonora Ventures portfolio (2023) – Strategic validation and sustainable growth.
- Participation in renowned acceleration programs such as InovAtiva, Founder Institute, and Green Sampa, strengthening our knowledge base and expansion.
Identity that presents a purpose
The rebranding comes from the maturation of the company and the expansion of operations beyond recycling. Now, the work is carried out in an integrated manner in waste management, effluents, carbon emissions, energy, and other key aspects for a more sustainable future. Trees symbolize life, growth, and interconnection. Just like them, the goal is to generate positive impact in the business and environmental ecosystem, sustaining the growth of clients with robust, simple, and effective solutions.
“Tree was born with a clear purpose: to help organizations optimize waste management easily and efficiently. But we realized that our mission went far beyond. We evolved, grew, and today we have become Tree, a complete ESG ecosystem. This change reflects not only a new name, but a new phase of innovation and commitment to a sustainable future. For Tree, just like a tree, what we do today shapes tomorrow,” shared Matheus Vitor, CEO and Founder of Tree. “We have always believed in the potential of Tree to positively impact companies and society. With the evolution to Tree, this commitment not only remained, but strengthened. The company offers even more integrated ESG solutions, and we continue alongside them to drive expansion and achieve the best results,” emphasizes Ana Debiazi, CEO of Leonora Ventures.
