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RD Station brings content on AI, digital marketing, and conversational for the E-commerce Forum Brazil 2025

The RD Station, a business unit of TOTVS, presents exclusive content to the public at the E-commerce Brasil 2025 Forum, one of the main events on electronic commerce in Brazil. The agenda includes topics that cover the entire sales universe on the internet, such as management, AI, personalization, digital marketing, conversational, multichannel, among others. The meeting takes place between July 29 and 31 at the Anhembi District, in São Paulo, with the aim of boosting sector development.

The RD Station workshops will be held at the brand’s booth throughout the three days of the event. Q&A and Mentoring sessions will also be held for the customers and partners of the business unit.

In addition to the content, RD Station will present its solutions for the segment, such as CRM for e-commerce, integration of marketplaces, e-commerce platform, and customer service and chatbot.

“With the aim of continuing to build authority for e-commerce audiences, RD Station presents its news focused on companies that sell online, with a portfolio that covers the entire buying journey, from scale to results analysis, as well as bringing its baggage and tactical knowledge in marketing, sales, and relationship,” highlights Vicente Rezende, CMO of the unit.

See below the RD Station program at the event:

July 29th

16h | I Grew, Now What? The challenges of scaling sales without losing control
17h | AI as a Protagonist in your Ecommerce

18h | High-performance e-commerce with digital marketing

July 30th

10h | Shopify Horizons: Building AI-powered Storefronts

11h | Marketing Trends for E-commerce

15h | Digital 360° of Industry: a Practical and Integrated Architecture

16h | Growing Efficiently: how to scale your online sales without wasting budget

 

July 31

10h | The importance of marketing and sales strategies for continuous results in e-commerce

11h | Multichannel Strategy: how to improve lead capture and relationship

14h | Multichannels, multiple problems: how to integrate sales and simplify online management

15h | Sales via WhatsApp: a Functional Consumer Experience