In times of tight budgets and ambitious goals, companies of all sizes have sought creative and fast ways to grow. One of the most used concepts in this scenario is Growth Hacking. Born in 2010, the approach mixes marketing, data analysis, and product development to boost the rapid growth of businesses, especially startups and early-stage companies.
The proposal is simple: grow more by spending less. To achieve this, it is necessary to test strategies, automate processes, and act quickly. More than a technique, it is a mindset oriented towards experimentation and continuous improvement.
Below, Raphael Lassance, partner and mentor at Sales Clube, Brazil’s largest sales community, highlights 8 fundamental steps to apply Growth Hacking in a practical way, check it out:
1. Establish a clear growth objective: the first step is to define what you want to achieve. It can be increasing the number of users, improving the conversion rate, or increasing the average ticket. With the goal well defined, it is easier to direct efforts;
2. Understand deeply who your customer is: knowing who you are talking to is essential. This includes knowing habits, pains, needs, and motivations. The more details, the better the tests and approaches;
3. Map the entire customer journey: from the first contact to loyalty, identify friction points and gain opportunities. Often, small changes in specific steps generate significant impacts;
4. Test constantly: creating hypotheses and validating them through tests is the foundation of Growth Hacking. It is worth testing everything from changes in buttons on the website to new campaign formats and sales approaches;
5. Base decisions on real data: intuition helps, but data points the way. Metrics like conversion rate, CAC (Customer Acquisition Cost), and LTV (Customer Lifetime Value) should be closely monitored;
6. Automate what you can: automation tools allow you to scale without increasing operational costs. This applies to emails, internal processes, prospecting, and customer service;
7. Explore alternative growth channels: besides traditional marketing, it’s worth investing in strategies like referral marketing, strategic partnerships, content, and SEO. Often, the right channel makes all the difference;
8. Learn from mistakes and scale successes: Growth Hacking is about trial and error. Therefore, it is essential to track the results and maintain what works, discarding what does not bring a return.
“Growth Hacking presents itself as a strategic alternative for those who want to grow intelligently, testing hypotheses with agility and learning with each step. This approach has been established as a viable and necessary path for companies that want to scale without depending on large investments. The secret is to start small, learn quickly, and never stop optimizing”, says Raphael Lassance.
