The FifthAndar, the largest real estate ecosystem in Latin America, reinforces its commitment to innovation and announces new products that represent another step towards major transformations in the real estate market. They are: the new QuintoAndar search tool with Artificial Intelligence, which offers a more precise, intuitive, and personalized experience to significantly increase the chances of finding the ideal property; and QPreço, QuintoAndar’s new pricing intelligence, which combines advanced technology with public and historical market data to generate reliable and comprehensive analyzes of property prices, helping people make informed and secure decisions about buying, selling, and renting properties.
QuintoAndar has gained prominence by bringing solutions that have changed the market’s operating standard for the first time, such as renting without the need for a guarantor, the entire process from searching to signing the contract done digitally, as well as guaranteed payment to the owner. Similarly, the two new products represent another advancement in the real estate market, ensuring a better user experience in their housing journey through technological innovations.
“The relationship between Brazilians and their homes has undergone significant changes in recent years, and during this time, our mission has always been to help people love the place they live, making the experience of renting, buying, and selling a property safer and uncomplicated. Today, we already celebrate more than 700,000 real estate transactions made by people who trusted this vision – and we are just getting started,” says Gabriel Braga, CEO and co-founder of QuintoAndar. “Technology remains the main ally to optimize interactions and streamline processes,” he emphasizes.
With the launch of the new products, we are focused on solving some of the biggest challenges faced by property owners, buyers, and tenants in the real estate market. By transforming the property search process, increasing transparency in negotiations, and providing clear and reliable information, we help our clients make informed decisions. Our goal is to eliminate insecurity and information overload, using technology to our advantage and creating a more reliable experience for those about to engage in a real estate transaction,” says Larissa Fontaine, Chief Product Officer (CPO) at QuintoAndar.
Next, discover the news presented by the brand.
The evolution of real estate pricing in Brazil
QPreço is the new property pricing tool from QuintoAndar, which combines technology with public and market historical data to produce comprehensive price analyses of properties, bringing more security to the decision-making process for those looking to rent or sell a property, or for those searching for a home to live in. The innovation centralizes detailed information about the real estate market, helping owners, buyers, and tenants to make more assertive and strategic decisions. Furthermore, by promoting the democratization of information, the service ensures access to public interest data, enabling more people to take advantage of opportunities in the sector consciously and safely.
With QPrice, the pricing process ceases to be a challenge. The tool uses real data, such as transactions, public records of IPTU and ITBI, as well as thousands of active ads on QuintoAndar Group platforms, to offer comprehensive and contextualized analyses. All of this to help property owners make more conscious and informed decisions about the price of their real estate. For tenants, this also means more security and transparency,” explains Larissa Fontaine. “Our priority is to ensure highly accurate evaluations to facilitate our clients’ journey,” the executive explains.
Pricing real estate properties is one of the main challenges in the Brazilian real estate market, primarily driven by the asymmetry and proliferation of available information. A survey conducted by QuintoAndar Group in partnership with Datafolha revealed that 2 out of 3 Brazilians have given up on closing a deal for fear of paying an unfair price, while 84% reported difficulties in accessing accurate information on the appropriate value of a property.
In addition, a proprietary study by QuintoAndar showed that 37% of properties advertised for rent and 54% of those available for sale are listed above the price, highlighting the urgency for solutions that bring more clarity and confidence to the sector.
Solutions linked to QuintoAndar’s new pricing intelligence are:
- QPrice Calculator: With detailed price estimates for sale and rent, based on real data, crossed with comparable properties and market histories.
- Price QAnalysis: Complete inspections on each published property, including a thermometer that classifies the property price as below, within, or above the region’s average according to each property’s profile. It also shows the history of values negotiated for the property in previous contracts, margin of error for that region, insights on demand and appreciation, and comparison of the value with similar properties in the same region.
- Condominium Pages: With the specific characteristics of each condominium, such as description of common areas, updated photos, typology and square footage of the properties, as well as the average value of transactions already negotiated in the building.
- Price Area: A personalized space where owners can access updated information about their properties and monitor the market over time.
The first property search in the national market using generative AI for end consumers
The new QuintoAndar search experience features the power of Artificial Intelligence to offer a more precise, intuitive, and personalized experience. Customers can freely write or speak about the type of property they are looking for, including specific features beyond filters, such as ‘apartment with parquet floor and bright living room’ or ‘kitchen with open concept’. In addition to the ad information, the tool uses machine learning to identify in the property photos the features reported in the search. From this, it indicates how the ads match what the customer searched for based on tags, like ‘has everything you’re looking for’, ‘does not have covered parking’, for example. All this to generate more transparency and security in the search process.
“AI will become more and more part of people’s daily lives, and this launch marks a new era in the way of searching for a home. For the first time, it will be possible to describe the dream home as naturally as talking to a friend, making the start of the real estate journey simpler and more enjoyable, with more chances for our clients to find the ideal property,” says Larissa.
This moment represents a significant milestone for QuintoAndar and its entire ecosystem, consolidating the company’s commitment to its customers and to the development of the real estate market. “Our priority is to deeply understand the needs of our customers to create products that transform the living experience. By putting the customer at the center, we propel the ecosystem as a whole, raising the technological standard of the sector and adding value for all stakeholders,” concludes Gabriel Braga.
Exhibition Innovations for Living
To celebrate its trajectory of innovation and present new products to the general public, QuintoAndar inaugurates, on January 31, in São Paulo, the exhibition “Innovations for Living”. The exhibition offers an immersive and technological experience, inviting visitors to reflect on the concept of living and how technology can connect needs and dreams, becoming an essential ally in the search for the ideal home and in the realization of more efficient business. The exhibition is divided into four immersive rooms that explore different perspectives of living. In the “My Living” space, visitors hear stories about how the home impacts people’s lives and can share their own experiences. In the “Dream Gallery,” an Instagrammable experience allows describing scenarios of the ideal home, which come to life in personalized projections. In the “Data and Discoveries” room, a 360° projection and interactive totems show how data reveal trends and patterns that guide safer and more confident choices when buying, renting, or selling properties.
Want to know more? Explore all the details of what awaits you at the exhibition and take the opportunity to secure your presence by getting your tickets here: https://mkt.quintoandar.com.br/inovacoesparamorar/
Service:
Exhibition Innovations for Living – QuintoAndar
When: From January 31 to February 2, from 10 am to 8 pm
Where: Foyer of the Ibirapuera Auditorium – Av. Pedro Álvares Cabral, 0 – Ibirapuera, São Paulo
Tickets: Free entry – Tickets here
Rating: All ages
