The demand for ultra-fast deliveries has ceased to be a competitive advantage and has become an expectation of consumers. The so-called Quick Commerce has been transforming the retail sector by imposing a new standard of agility. Today, it’s not enough to offer a good product at an attractive price, it is essential that it arrives in a few hours, preferably on the same day of purchase. But behind the convenience that delights the customer, there is a complex logistics operation that challenges companies and carriers.
“The expectation for speed is increasing. Same Day Delivery – delivery on the same day – requires more than agility: it is a combination of technology, planning, and operational efficiency,” says Álvaro Loyola, country manager of Drivin Brazil, a scale-up that optimizes fleet logistics processes and leads the market.
According to a Capterra survey, 95% of consumers would like to receive their orders more quickly, and 69% say that when buying food and beverages, they expect to receive them in up to an hour. “This data reflects a behavior that already goes beyond the food sector and influences all of retail. People are willing to pay more for convenience,” Loyola adds.
Despite the growing demand, there are many obstacles, especially in a country with continental dimensions like Brazil. Challenges such as demand forecasting, inventory management, and logistics routes in cities with heavy traffic and precarious infrastructure can compromise same-day delivery efficiency. Furthermore, many companies, especially smaller ones, face a lack of resources to implement agile and automated processes.
“Managing this type of delivery without technology is practically unviable. A Transportation Management System (TMS), for example, allows deliveries to be routed intelligently, track cargo movement in real-time, and integrate all stages of the logistics process,” explains Loyola. According to him, this type of tool is essential for companies to maintain service quality without compromising their operating costs.
The integration between inventory, transportation, and customer communication is another key point. “The consumer wants to know where the order is, how much time is left for delivery, and, above all, wants that estimate to be met. For this, management needs to be very precise, from the click on purchase to the moment the doorbell rings,” says the executive.
To deepen the discussion about the challenges of Quick Commerce, Drivin will host a free Webinar on June 25, at 11 am, broadcasted on LinkedIn. Company experts will share insights on how technology can help retailers adapt to this new reality. Registration can be done through link .
