The expectations for Black Friday are promising. With the job market on the rise and credit recovery, sales are expected to grow this semester. According to the ‘Consumer Outlook – Black Friday 2024’ survey, 39% of Brazilians plan to take advantage of the offers. In light of this, entrepreneurs should prepare in advance to maximize opportunities. Here are four essential tips to boost sales
“With strategic planning, well-structured logistics, and business management optimized by technological resources, it is possible to maximize business, as well as strengthen the brand and long-term customer loyalty,” comments Jose Adriano Vendemiatti, Product Marketing Director at Omie, a cloud-based management platform (ERP).
Plan actions and set goals
It is essential to start planning in advance, including marketing and buying and selling areas. The expert recommends creating a detailed calendar with deadlines for different initiatives involving this period, such as inventory management, goal setting, promotions, and marketing campaigns, for example.
Invest in E-commerce preparation
It is essential to ensure that the website is ready for increased traffic. “Anticipating involves improving the technological infrastructure and conducting tests to support possible instabilities. This includes enhancing user experience with fast, intuitive pages and necessary information about all items sold,” states Vendemiatti.
Furthermore, it is important for teams to be trained to respond more quickly, which helps control customer excitement or uncertainty.
Optimize inventory control
Consider the size, business goals, and sales volume to have enough items in stock to meet increased demand and avoid excess and losses.
“Technology helps the company to have more visibility of the business and not have stockouts. During a high consumption period, intelligent management through specific tools, such as ERP, ensures faster service and provides a good shopping experience for the customer,” explains the executive.
Integrate sales channels
Integration between e-commerce, marketplaces, and physical POS is also essential to build agile and profitable operations by providing more efficient management for companies that operate in both physical and digital environments.
Some integration tools allow managing ads on various marketplaces and online stores in one place, in addition to full integration with ERP systems. It also optimizes operations in physical stores, bringing more agility and decreasing queues, as well as issuing and printing fiscal receipts.
Free eBook with tips to boost sales on Black Friday
To help retailers prepare even better, Omie created the “Black Friday Warm-Up”, with the collaboration of Alexandre Nogueira, CEO and founder of the Marketplaces University. The material also includes learnings from Black Friday 2023, the economic impacts of the 1st half for small and medium enterprises, and expectations for Black Friday 2024.
To download for free, just access https://www.omie.com.br/bf2024/.
