Júlia Neves, teacher of the SEO Analyst course at ESPM and founder of Optimiza Marketing, a consultancy specialized in SEO, shares four essential tips for entrepreneurs who are starting their businesses.
According to the specialist, the earlier the entrepreneur starts, the sooner they will see results, and the first step should be creating a website. “Social networks are great for engagement and content virality, but they are not permanent. Trusting them as the sole source is like building a house on rented land. Therefore, have a website.”
Here are four tips on where to start:
Create quality content: Produce content that answers the doubts of your potential customers, such as blog posts. Use tools like Semrush or Google itself (people also ask and related searches) to identify the main questions on a topic. Compile this information into high-quality content, showing how your product is the ideal solution.
Optimize the main pages of your site: Add keywords to the title tags, description, and content of the main pages of your site. Think about how people would find each of these pages. Use lightweight images and optimize the alt text, making your pages ready for search engines.
Do local SEO: If your business has a physical location or operates in a specific region, create an account on Google My Business and fill in all the information about your store. Print a QR code to request reviews from your customers and place it in a strategic location, increasing your authority and visibility in local searches.
Metrics your actions: Tools like Google Analytics and Google Search Console are free and easy to use. Create an account and follow the step-by-step process to measure the results of your actions. Understand where there is room for improvement and where you can invest more.
By following these tips, the entrepreneur will be on the right path to make the most of SEO and boost the growth of their business.
