The QualiBest Institute has just launched QMetrics, an innovative solution for analyzing and comparing products in the market, based on metrics extracted from sensory tests. The tool turns research data into strategic intelligence by allowing brands to compare the performance of their products with historical averages, providing a clear view of attributes such as taste, texture, crunchiness, appearance, and color.
With a standardized database, QMetrics makes it possible to identify, for example, whether the crunchiness of a new snack is above or below the market average, or if the residual flavor of a drink better meets the expectations of the target audience. These analyses are based on three pillars: standardization of questions, identification of attributes and correct scales, and the construction of an organized and dynamic database.
“The market needs quick but well-founded decisions. With QMetrics, we can turn a simple product evaluation into a comparative report. It is possible to know precisely where the product excels and where it needs to improve to become more competitive,” says Camila Ricomini, product manager at QualiBest.
The data presented by QMetrics facilitate both formulation adjustments and marketing strategy direction, helping companies reduce risks in launches and enhance the performance of their products. One example cited shows an item that had a 90% approval rate in the “residual flavor” attribute, while the market average is at 78%. This difference can be decisive in a scenario of high competition and demanding consumers.
More than just a comparison tool, QMetrics positions itself as a guide for evidence-based innovation. QualiBest Institute also provides a digital Hub that integrates its platforms, allowing the monitoring of research projects with centralized and secure integrated metrics.
