The Pub announces the arrival of The Factory, a company specialized in Content Marketing and Digital Marketing, unifying all communication and marketing services in a unique structure. The integration brings complete solutions for planning, production, and distribution of brand narratives encompassing editorial strategy and channel management, inbound marketing campaigns, content for internal communication, and executive profile management on LinkedIn, among other deliverables. The merger has incorporated all employees of The Factory and clients such as Pluxee and Stellantis, further strengthening the agency’s portfolio.
Additionally, the agency also announces a new executive structure of vice presidents with the promotions of Nubia Tavares, Anne Fadul, Gustavo Barroso, as well as the arrival of Rogerio Parrilla, who will be responsible for leading the creative area, integrating design, marketing, branding, and growth. Among the changes Parrilla intends to implement are internal training to align the brand’s identity and strategy, as well as expanding the agency’s service portfolio.
“My role will be to expand creative diversity and structure processes that elevate the quality of the agency’s deliveries. By combining technology, which follows a defined path, with the broadening of horizons provided by creativity, it is possible to create new approaches and establish innovative standards,” highlights Rogerio.
The agency also reinforces its governance with the creation of an advisory board, which includes Eduardo Vieira, CMO of SoftBank; Anahi Guedes, communication director of Nestlé; and Adriano Silva, founder of The Factory and Projeto Draft. The group brings a combination of experiences that will contribute to the expansion of Pub and the consolidation of its position in the communication market.
“The arrival of The Factory, the new VP structure, and the creation of our advisory board represent a milestone in Pub’s journey. We are combining forces, expanding our capabilities, and structuring an even stronger foundation for sustainable agency growth. Our goal is to continue offering innovative solutions, data-driven and market-analysis-oriented, to assist our clients in telling authentic and impactful stories on the most relevant channels for their audience,” emphasizes Ricardo Bonatelli, founder and CEO of Pub.
“The Factory celebrates ten years as a storytelling boutique, helping brands become publishers and use content to build conversation, engagement, and conversion. We are very pleased to now be part of Pub’s winning team and be able to rely on the agency’s structure and expertise to bring editorial excellence to an even larger number of clients,” says Adriano Silva, founder of The Factory, who now joins Pub’s advisory board.
In January of this year, Pub also announced its international expansion through a partnership with MilleniumGroup, reinforcing its presence in the global market and expanding its operations to serve clients in an even more integrated and strategic manner.
