The wellness sector, also known as wellness, has stood out as one of the fastest growing markets in the world. According to a study by the Global Wellness Institute (GWI), between 2020 and 2022, the sector moved about US$5.6 trillion. With consumers increasingly concerned about physical, mental health and quality of life, this trend not only drives new business, but also influences the behavior of the next generations.
The search for a balanced life has driven sectors such as healthy eating, gyms, health monitoring technologies, alternative therapies and self-care practices. This scenario reflects a cultural change, in which well-being is seen as an investment and not just as a luxury.
“New generations are growing up in an environment where concern for well-being is a priority from an early age.This means changes in consumption and in the way they see the companies behind the products. They consume what is aligned with their thinking and lifestyle”, says Rodrigo Sangion, CEO of Les Cinq Gym.
The impacts of this change are visible in several sectors. The beauty industry, for example, has been strongly influenced by the growth of natural cosmetics and the concept of clean beauty, with consumers increasingly demanding in relation to composition and manufacturing processes. In the food segment, the search for functional and organic products grows rapidly, driving brands to invest in healthier ingredients, traceability and transparency. The fashion universe has also been reinventing itself with the growth of athleisure, a trend that unites comfort and style to serve an audience that prioritizes well-being in everyday life, “It is not more about a complete market of consumption than it means a niche, a niche that has become a central pillar of consumption.
With this new mindset, brands that want to stand out will need to go beyond offering innovative products; it will be essential to adopt values aligned with this culture. Sustainability, transparency and personalization are some of the factors that already influence purchasing decisions and should become even more decisive in the coming years.
“The next generations were born in a world where well-being and technology go together. For them, health care, mind and planet is not a passing trend, but a need”, says the entrepreneur.
Wellness not only moves the global economy, but redefines the relationship between brands and consumers.“The future of consumption is increasingly focused on well-being, and companies that know how to interpret this trend will be ahead in this new era”, concludes Rodrigo Sangion.
