The KaBuM! udo e-commerce of technology and games IO announced the arrival of Ana Paula Bentemuller as her new head of Private Label. With a vast professional career of more than 14 years of experience in online and physical retail, the executive brings all her baggage in the segment to add to the area of KaBuM's own brand products!.
Interested in new technologies, the executive has a clear vision about the future of retail and the importance of omnichannel integration to provide a unique and efficient shopping experience.“It is a great honor to take on this new challenge at KaBuM!. Together with the Private Label team, I intend to provide the best experience for our customers through products that solve real problems and needs, with all the quality, guarantee and seal of the brand”, says Ana Paula.
With a background in advertising and advertising from Anhembi Morumbi University and a postgraduate degree in business management and marketing from ESPM, Ana Paula also acts as a career mentor, guiding and inspiring professionals to develop their trajectories. Throughout her journey, the executive worked in the commercial area, in the retail segment, in large companies such as Carrefour, Magazine Luiza and Mercado Livre.
