John Kepler hires PR specializing in economics and business

A Equity Fund Group, entrepreneur-led investment holding company John Kepler, Nilio Portella, Tulio Mene and Gabriel Lopes took a new strategic step to strengthen its presence in the market by hiring the Gueratto Press, 1° press office specialized in financial market and business. With just over 1 year of existence and with a robust portfolio of more than 50 empresas invested, Equity Fund seeks to accelerate and enhance business, increasing resuktados and the valuation of the companies it invests.

Created in September 2023, Equity Fund Group unites the portfolios of Braga Participations, family office of Joao Kepler, and the CaptAll Ventures, founded by Nilio Portella and Tulio Mene. Added to the investments of the holding, the total valuation approaches R$ 2 billion, sendo que, 98% the businesses in your portfolio are operational and lucrativos, evidencing a closer approach to a private equity, with companies generating fluxo de caixa positivo, diferentemente da tese da Bossa Investimentos, companhia fundada por Kepler, que foca em startups focadas em growth.

Fabrizio Gueratto, founding partner of Gueratto Press, highlights the challenge of consolidating the image of Equity Fund as a investment power, “Our mission is to consolidate the company's image in an extremely short time. As we always speak in our slogan.We do not deliver excuses. We deliver results. Therefore, practically 100% of our customers come by” indication, he says.

With a history of R$ 100 million already invested and others R$ 50 million provisionados para novos aportes, a Equity Fund busca aumentar o valuation das investidas para R$ 3 billion over the next 2 years. “We are positioning the holding company as a solid growth reference, with positive cash generation and dividend distribution.For this, we needed the best press office in the country for positioning and communication of the invested businesses.We were impressed with the result that Guatto delivers and the fact that they understand what we do and how we make money”, concludes Joao Kepler.