Ex-VTEX and B2W is the new Head of Marketing at Divibank

A Divibank announces the arrival of Hygor Roque as the new Head of Marketing, reinforcing its growth and consolidation strategy in the competitive Brazilian fintech market.The hiring signals the company's commitment to innovation, customer experience and results-oriented marketing, sectors increasingly decisive for the success of fintechs.

The executive has more than 15 years of experience in marketing and e-commerce, with passages through major platforms such as B2W, Rakuten, VTEX and Integrated Store. He also led commercial and marketing teams at Corebiz, a technology and performance agency acquired by WPP, serving prominent accounts such as Grupo Boticario, Telhanorte, Sony and C&C. More recently, he was at the head of the Marketing and Partnerships Directorate of Uappi, responsible for Demand Generation.

“A Divibank already has a consolidated brand and a quality customer experience, and my goal is to take this to a new level.We will innovate at all touchpoints, transform each interaction into real value and strengthen the company's position as a reference in smart payments platform in the country”, says Hygor Roque.

His arrival coincides with a moment of digital expansion of fintech, which seeks to consolidate its presence in the market and strengthen the brand identity. Currently, the business already operates with e-commerce integrated with the platforms VTEX, Shopify, WooCommerce, WBuy and Magento, in addition to having its own technological development. The hiring of a professional with a robust history in e-commerce and data-oriented marketing is a strategic step to differentiate the company in a sector marked by intense competition and rapid technological evolution.

In addition to leading integrated marketing strategies, Hygor will focus on projects focused on customer experience, digital engagement and innovation in communication channels.The expectation is that its performance will contribute to accelerate the growth of fintech, positioning Divibank as a reference in digital financial solutions in Brazil.