Spotify and RankMyApp Campaign Reveals Surprising Results in Audio Campaigns

A recent programmatic media campaign conducted in partnership between Spotify Advertising and RankMyApp highlighted the growing relevance and effectiveness of audio ads in the digital media space.The campaign, the results of which were presented in the latest MMA Impact Brazil 2024, marks the launch of RankMyApp's new business front, called RankMyAds, focused on specialized media.

Spotify Sparks, held in September 2023, had already underlined the importance of the Brazilian market in digital audio. Now, the programmatic media campaign operated by RankMyApp in collaboration with Spotify Advertising reinforces the value of audio ads as a crucial component of digital marketing strategies.

Results in Awareness

The campaign achieved more than 1.3 million audio plays, significantly increasing advertiser brand awareness in various audience segments.In addition, more than 5 thousand clicks were recorded, resulting in a Click-through Rate (CTR) of 0.40%, reflecting the accuracy and relevance of the content offered to users.

Conversions and ROI

Julio Frassei, Client Partner at Spotify Advertising, highlighted that “the main points to achieve an efficient format for brands are visibility and results in conversion/ROI.” The campaign generated more than 144 thousand conversions for the advertiser brand, including downloads, registrations and purchases, as well as registering more than 16 thousand events, crucial steps in the conversion funnel.These numbers demonstrate a return on advertising investment (ROAS) of 28.75, highlighting the efficiency of the investment.

Data Privacy and the Future of Digital Marketing

Leandro Scalise, CEO of RankMyApp, emphasized the importance of data privacy and compliance with the LGPD. “By integrating innovative ad formats and strictly respecting privacy guidelines, we were able to reach a new level in terms of reach, accuracy and effectiveness of the campaign, said Scalise.He added that adherence to the LGPD rules in audio ads campaigns is a growing reality in Brazil, raising quality standards in media operation and future digital marketing initiatives.

For more information about the campaign and additional data, visit the Audio Ads Case Study.