The automation of sales processes through chatbots is a strategy increasingly used by companies to improve efficiency and customer service.Botmaker, a leader in conversational automation solutions with generative AI, reinforces its role as Meta Business Partner with the recent launch of the new functionality that will allow its customers to integrate their Meta Ads accounts with the chatbot management platform, allowing the notification of conversions and chat conversations generated from click ads in WhatsApp, Instagram and Messenger.
“Through CAPI (conversations API), Botmaker is fully integrated with Meta ads delivering full control of advertising campaigns to customers through this implementation thanks to its ability to generate qualitative and quantitative data of customer conversions within each bot and correlated to each specific campaign. Thanks to the long-standing partnership we have with Meta, we have faster access to new features such as the integration of ads into our platform, which allows us to continue to lead this market by always offering cutting-edge technology to our partners in record time.” says George Mavridis, Head of Global Strategic Partnerships at Botmaker.
Benefits for customers:
- More efficient ads
By integrating chatbots with Meta ads, customers can optimize their advertising investments, which translates into more effective ads and a better return on investment (ROI).
Automation of processes, such as lead management and responding to frequent queries, allows for faster and more accurate service, which in turn improves the efficiency of advertising campaigns.
- Personalization
With chatbots, users can define what actions are considered conversions or events relevant to their business.
For example, a customer can set up their chatbot to record as a conversion when a user completes a purchase or subscribes to an email list. This allows metrics to be tailored to the specific goals of the company.
- Optimisation
Integration with Meta Ads not only automates tasks, but also improves ad targeting.
For example, if a chatbot detects that users are engaging more with certain types of ads, those campaigns can be prioritized to maximize performance.
- Clarity
Visualizing results is essential for informed decision making. Customers can access specific metrics directly from the Meta Ads platform.This allows them to evaluate the performance of their campaigns, identify areas for improvement and adjust strategies based on the available data.
This functionality is now enabled for all Botmaker users. To get started, customers will need to manually integrate the ad account with the Botmaker platform in the integrations view by choosing Meta Ads.
In short, the integration of chatbots with Meta ads offers a powerful combination of efficiency, personalization, optimization and clarity in decision making in the business sector today.
